Snapchat announces a partnership with four IPL teams to create a unique fan experience during the biggest cricketing extravaganza in India.
IPL 2018 fans get ready because four of your favourite teams are coming to Snapchat! Today, Snapchat announced that the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals, have joined the platform as Official Stories.
Snapchat has also released new creative tools for fans to support their teams and join the fun, such as custom Stickers, Filters and Lenses. The Lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team’s state or by scanning a Snapcode in Snapchat!
This is Snapchat’s first partnership with India’s largest sporting event. The company is excited to give every cricket fanatic the opportunity to celebrate and support their teams better, on and off the field, through these new Official Stories. Snaps created by these official team accounts will be featured in the Discover section of Snapchat and will provide glimpses of the action that you won’t be able to find elsewhere.
“We love finding new ways to make Snapchat a great place for fans,” said Ben Schwerin, Snapchat’s vice president of partnerships. “We are so excited for Snapchatters to be able to catch behind the scenes action by their favourite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”
Previously, Hotstar announced virtual reality (VR) streaming of IPL matches this year through its digital platform. Telcos such as Reliance Jio, BSNL, and Airtel also announced their offerings for IPL 2018. Moreover, the Airtel TV app started offering free IPL access via Hotstar.